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Listings - Directory - Statistical Data Included New Lists
B-TO-B BUYERS
The G. Neil Co.s' 300,000-name buyers file includes human resources professionals from Fortune 500 firms and small start-ups alike.
Cost: $105/M
Selects: state/SCF/zip, small office/ home office, computer product buyer, source
Contact: American List Counsel, 800-ALC-LIST
FIFTH'S FINEST
The Saks 5th Avenue Men's Collection has a list of more than 22,000 buyers of designer male fashions. The average customer has a household income of more than $75,000 a year.
Cost: $110/M
Selects: state, SCF, zip, gender, purchase price, recency
Contact: Mokrynski and Associates, 201-488-5656
ON THE RADIO
The 17,000 subscribers to Radio World are radio engineers, general managers, sales managers, and other professionals who read the publication for industry news and events.
Cost: $145/M
Selects: state/SCF/zip, job function, type of company
Contact: Worldata, 561-393-8200
FULL PORTFOLIO
Mutual Funds magazine has a list of more than 500,000 subscribers with an average household income of $66,000. These subscribers are interested in financial, consumer, health, travel, computer, and lifestyle information/offers.
Cost: $155/M
Select: state/zip/SCF, gender, source, credit card, recency, business address
Contact: Millard Group, 603-924-9262
HANDLE THIS
American Industrial Equipment catalog has a list of 101,000 buyers, most of whom are male, who have purchased industrial maintenance products such as ladders, scaffolding, stairways, lifts, and fall protections.
Cost: $85/M
Selects: state/SCF/zip, gender
Contact: Stevens-Knox List Management, 212-388-8800
NUTS ABOUT HEALTH
Swanson's mail order catalog of natural vitamins and supplements has more than 465,000 buyers. The average sale is $65, and 60% of buyers are female.
Cost: $85/M
Selects: state/SCF/zip, gender
Contact: Loring Direct Response, 914-708-0100
CANADA ONLINE
AllMedia offers the Canadian Online Professionals database of nearly 54,000 subscribers. These professionals are interested in online directory/ newsletters about investment banking, health, fitness, business travel, high-tech products and services.
Cost: $135/M
Selects: SCF/state, job titles, gender, telephone
Contact: All Media, 972-818-4060
A CROP OF NAMES
The 25,000 customers of Gempler's catalog have bought hard-to-find farming products. Most buyers own a home, have gardens and pets, and use computers.
Cost: $95/M
Selects: state/SCF, zip, multibuyers, dollar amount
Contact: Names and Addresses, 847-850-1021
LOOKING FOR A REMEDY?
The Doctor's Trust catalog list includes more than 5,000 names of individuals who buy national brands of vitamins and supplements from the new alternative health catalog.
Cost: $95/M
Selects: state, zip, SCF
Contact: Conrad Direct, 201-567-3200
RUSH LIMBAUGH DITTOHEADS
The 200,000 subscribers to Rush Limbaugh's "Limbaugh Letter" are mostly college-educated males.
Cost: $135/M
Selects: state, SCF, zip, gender
Contact: Conrad Direct, 201-567-3200
COINING A LIST
List Services Corp. presents the Collectors Gallery mail order and telephone buyers list of 25,000 consumers who have purchased special-edition 24K gold coin sets.
Cost: $80/M
Selects: zip, state, SCF, gender, credit card
Contact: List Services Corp., 203-743-2600
INFLUENTIAL FOLKS
The opinion molder database from Dunhill International is a list of 280,000 influential people in print, television, and radio, ranging from religious leaders and politicians to lobbyists and environmentalists.
Cost: $130/M
Selects: state/SCF/zip, gender, telephone, job function, number of employees
Contact: Dunhill International List Co., 800-DUNHILL
PHILANTHROPISTS
The National Donors to Philanthropic and Civic Causes file features 286,000 affluent women belonging to or supporting fraternal or philanthropic organizations.
Cost: $80/M
Selects: state/SCF/zip
Contact: George-Mann Associates, 609-443-1330
ONLINE AUTO SHOPPERS
The Edmunds.com Shoppers file features 693,000 online consumers who have used the Internet to shop for automobiles.
Cost: $90/M
Selects: state/SCF/zip, RV owners
Contact: Worldata, 561-393-8200
FEMALE INVESTORS
George-Mann Associates has a list of nearly 170,000 female business owners who are looking to invest in mutual funds, municipal bonds, and investor programs.
Cost: $90/M
Selects: state/SCF/zip, home address, business address
Contact: George-Mann Associates, 609-443-1330
EYES OPEN
Securities Industry News has made its subscriber and expires list of 4,300 names available. The list includes top-level male executives who are knowledgeable about securities operations, technology and processing services.
Cost: $700/F
Selects: state, zip, SCF
Contact: Statistics, 203-778-8700
TED'S WORLD
The Turner Superlist consists of 372,000 direct-response buyers ages 35-50 who have made purchases from ads and infomercials that aired on the Turner Network Television, TBS Superstation, Cable News Network (CNN/Headline News), and Cartoon Network cable services.
Cost: $60/M
Selects: SCF, state, zip, gender, presence of children, credit card, product
Contact: RMI Direct Marketing, 203-798-0448
SWEET TOOTH
The 128,000-name buyers file of The Confectionery consists primarily of women who buy gourmet gift baskets ranging in price from $25 to $125.
Cost: $100/M
Select: SCF, gender, state, zip, dollar amount, credit card
Contact: Select List Corp., 516-676-7831
VALLEY GUYS
The biweekly publication San Fernando Business Journal has more than 3,000 subscriber names available for rent. Most subscribers are male and spend $34.95 a year on subscriptions.
Cost: $350/M
Selects: state, SCF, zip
Contact. Statlistics, 203-778-8700
MORE THAN SKIN DEEP
Tabak's Refaze Formula Skin Cream Buyers list consists of 25,500 women who spend $25 a month on the company's skin cream.
Cost: $100/M
Selects: state, zip, SCF, gender
Contact: Edith Roman, 914-620-9000
CREATIVE CARVERS
Fox Chapel Publishing is offering its list of more than 16,000 buyers of woodworking, scroll saw, and carving books. The buyers, most of whom are male, have responded to direct mail inquiries to buy the manuals.
Cost: $100/M
Selects: state/SCF, zip
Contact: Names and Addresses., 847-465-1500
EXECUTIVE WOMEN
George-Mann Associates is introducing this list of computer software buyers, which features 220,000 female professionals.
Cost: $125/M
Selects: state/SCF/zip
Contact: George-Mann Associates, 609-443-1330
SENIOR SHOPPERS
Senior Shoppers, a compiled list from Focus USA, consists of 2.5 million mail order buyers over the age of 50 with an average income of $42,000.
Cost: $60/M
Selects: state, zip, SCF, gender, age, income, homeowners
Contact: Focus USA, 201-489-2525
SMALL OFFICE/HOME OFFICE
The 600,000-name buyers file of online catalog Firstsource.com consists of office- or home-based professionals, entrepreneurs, and people running small and midsize businesses.
Cost: $120/M
Selects: state/SCF/zip
Contact: Worldata, 561-393-8200
TIRE DEALERS
Modern Tire Dealer, the monthly publication for independent tire dealers has 32,00 subscribers. The file is predominantly male.
Cost: $110/M
Selects: state, SCF, zip, job function, industry
Contact: Statlistics, 203-778-8700
NT EXPERTS
The bimonthly publication Microsoft Certified Professional magazine has made available its list of 1,000,000 subscribers. The predominantly male file features readers who are Windows NT experts and have qualified for subscription because they are certified professionals of this technical program.
Cost: $275/M
Selects: state, SCF, zip, gender, job title, industry, company size, software
Contact: Statlistics, 203-778-8700
COUNTRY CRAFTERS
The names of more than 16,000 active subscribers to the bimonthly publication Country Marketplace are available through MSGI Direct. These readers are craft enthusiasts, mostly women ages 30-54 with an income of $30,000-$60,000.
Cost: $85/M
Selects: gender, age, income, renewals, state/SCF/zip
Contact: MSGI Direct, 215-968-5020
TV FANS
TV Guide magazine's subscriber file boasts more than 7 million names. Most of these readers are homeowners in their 40s, with an estimated income of $40,000, and they enjoy entertainment news, celebrity gossip, recipes, crossword puzzles, and movie reviews.
Cost: $85/M
Selects: state/zip/SCF, gender, income, ages of children, ethnicity, religion, Neilson county
Contact: Millard Group, 603-924-9262
WEIGHT WATCHERS
The Weight Away list has more than 40,000 men and women who have filled out a national lifestyles questionnaire indicating an interest in weight loss products. The age range is 35-50, and the average income is $30,000.
Cost: $125/M
Selects: state, SCF, zip, gender, credit card
Contact: Country Marketing, 315-895-7737
HEALTH ORGANIZATIONS
This list consists of more than 3 million medical facilities, agencies, educators in the medical and health fields, MDs, and RNs. All names have responded to telemarketing or direct mail offers.
Cost: $80/M
Selects: state, SCF, zip, age income, amount spent, books, specialty
Contact: Fred Woolf List Co., 914-694-4466
ON THE GREEN
The BetterGolf.net Opt-In e-mail list includes more than 285,000 avid golfers who have gone online to read any of the four golf newsletters offered at the BetterGolf Website: "Golf Tip of the Day," "Product and Equipment Reviews," "Course Reviews," and "Daily Golf Joke." All names on this list have given permission to receive offers from third-party vendors.
Cost: $200/M
Selects: type of newsletter
Contact: Meta Response Group, 561-219-9422
MAC ATTACK
The more than 125,000 mail order buyers on this list are Macintosh owners who have purchased equipment and software for their computers. Most buyers are 45- to 55-year-olds who are married, with an average income of $75,000-$90,000.
Cost: $125/M
Selects: state, SCF, zip, gender
Contact: George-Mann Associates, 609-443-1330
IT'S A BIG PRODUCTION
The e-mail list of more than 4,000 subscribers to Quick Print Products, the publication for buyers and production managers at commercial printer companies, is now available for rental.
Cost: $285/M
Selects: zip, state, SCF, annual sales, business type, employee size, job function, Internet accessibility, type of computer, recency, telephone
Contact: Cahners Business Lists, 800-323-4958
RECYCLERS
The more than 230,000 buyers of cycling products from The Bike Nashbar catalog are now available. Mostly men, these buyers have a median income of $83,000, most are college educated and the average age is 37.
Cost: $90/M
Selects: multibuyers, credit card, product, dollar, zip, state/SCF/gender
Contact: List Services Corp., 203-743-260O
COLLEGE KIDS
This file of more than 7,000 male and female names are either in college or planning to attend. They have subscribed to an opt-in e-mail list at Urave.com to receive special offers and promotions.
Cost: $200/M
Selects: e-mail
Contact: Worldata, 561-393-8200
WINE TASTERS
A Taste of California Wine Club has a file of 24,000 members who participate in wine tasting and tours.
Cost: exchange only
Selects: SCF, zip, state
Contact: RMI Direct Marketing, 203-798-0448
IT SEEKERS
This list of imaging and scanner product buyers from Government Computer News has more than 85,000 buyers, most of them men, who are systems integrators, as well as the names of vendors who sell information technology for government agencies to the public sector.
Cost: $150/M
Selects: state/SCF, zip
Contact: Statlistics, 203-778-8700
INFOMERCIAL FANS
The Time Life Infomercials masterfile has more than 1.1 million names of people who have purchased products through infomercials.
Cost: $80/M
Selects: address, multi-buyer, source, product, gender, state/zip/SCF
Contact: Millard Group, 603-924-9262
HOT ROD BUYERS
Names and Addresses presents this list of Corvette wholesale buyers who operate repair shops and auto parts stores, and are interested in office and safety supplies, industrial equipment, tools, and workwear.
Cost: $85/M
Selects: state/SCF, zip
Contact: Names and Addresses, 847-465-1500
L.A. LEADERS
The weekly publication Los Angeles Business Journal about financial development and trends in the metropolitan area has more than 20,000 subscribers. Eighty-percent of subscribers are male and spend $60.95 on the publication per year.
Cost: 115/M
Selects: state, SCF, zip
Contact: Statlistics, 203-778-8700
AEROSPACE CADETS
World Aerospace Development, the magazine targeted for the global aerospace industry, has more than 18,000 names in its file. All subscribers are English speaking and are decision makers in the industry.
Cost: $215/M
Selects: country, geographical area, title
Contact: Kroll Direct Marketing, 609-275-2900
NEW MANAGEMENT
AMBITIOUS `GEEKS'
The Forefront Direct list, which will be renamed Smart Certify Direct, is now managed by Worldata. Forefront's list of more 110,000 names includes buyers interested in advancing their careers in the IT industry.
Selects: product category, type, gender, business/home address and phone number
Contact: Worldata, 561-393-8200
WHAT'S COOKING!
MSGI Direct is now managing the subscriber file of a free monthly e-newsletter called "What's Cooking." The 23,000 subscribers get cooking tips and recipes via the 'Net.
Cost: $115/M
Selects: state/SCF/zip, gender
Contact: MSGI Direct, 215-968-5020
SEMINAR STUDENTS
Taybi Direct has been selected to manage P.A. Douglas & Associates' seminar attendee file of more than 36,000 individuals seeking administrative assistant positions.
Cost: $110/M
Selects: state, SCF, zip, gender
Contact: Taybi Direct, 925-945-7555
PREPPY WOMEN
Mokrynski & Associates has been appointed to manage the J. Crew list of 1.8 million buyers, mostly women, with a median age of 35 years and an average income of $75,000. These buyers respond to offers for casual and classic clothes and home decor.
Cost: $110/M
Selects: state, SCF, zip gender
Contact: Mokrynski and Associates, 201-488-9225
BOOK-BUYING PARENTS
List Services Corp. now manages the Grolier Masterfile of 5.7 million members. These parents with children ages 14 and younger have bought children's books and encyclopedias.
Cost: $85/M
Selects: state, SCF, zip, gender
Contact: List Services Corp., 203-743-2600
NEW SELECT, INSERTS
HOME GROWN
In this program, inserts, coupons, and product samples can be placed in bags that will be distributed to attendees of home and garden shows. More than 50 shows are planned in North America for 2000.
Cost: $45/M
Contact: Leon Henry, 914-723-3176
WHERE THE GIRLS ARE
The Storybook Heirlooms catalog has a blow-in and insert program available. Reach catalog recipients and buyers of clothing and accessories for girls ages three to 10.
Cost: $35/M (blow-ins), $60/M (inserts)
Contact: Fasano and Associates, 323-874-4400
BUSY BUYERS
The Norm Thompson file is now selectable by categories including travel, pets, collectors, health and fitness, computer users, finance, crafts, gardening, golf, and ethnicity. These 1.2 million 12-month buyers spend an average of $90 on apparel, travel and home decors.
Cost: $95/M
Other selects: state, zip, SCF
Contact: Millard Group, 603-924-9262
LINEN LOVERS
The Linen Source catalog file is now enhanced with new selects including adult age, income, and presence of children. Most are married women who have an average annual income of $60,000.
Cost: $105/M
Selects: adult age, income, children, credit card, state, SCF, zip
Contact: Millard Group, 603-924-9262
Please send all information about available lists (including selects and costs) to "Listings Dept.," CATALOG AGE, P.O. Box 4242, Stamford, CT 06907.
COPYRIGHT 2000 PRIMEDIA Business Magazines & Media Inc. All rights reserved.
COPYRIGHT 2003 Gale Group
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