Sky Tv Listings
Sky active to offer Yell directory - News - Yell.com to offer new service through the Sky Active platform - Brief Article YELL.COM, the on-line directory service, is to launch on the Sky Active platform.
According to Yell.com, the new service will enable Sky Digital viewers to search from its comprehensive database of 1.7 million business listings using their digital remote control.
The new Yell.com service replaces the former Yellow Pages-branded Eating Out and Places to Stay guides on Sky Active and provides viewers with wider content and improved functionality.
Users can access the database via the Classified and Information section on the Sky Active menu, enabling them to search for anything from a local architect to the nearest zoo, easily and conveniently whilst still being able to view their favourite Sky channel.
Ian Bowen-Morris, head of marketing at Yell.com, said: "We are always looking at new ways to allow consumers to access the Yell.com database and therefore expand our user base.
"Working with Sky enables us to reach consumers via a powerful media and enables viewers to search for information from the comfort of their armchair."
Tobin Ireland, commercial director for Sky Interactive, said: "Sky Interactive provides a perfect platform for the launch of comprehensive classified information services like Yell.com to the nation's largest community of digital TV viewers.
"There's no need to interrupt their favourite Sky One programme when they want to find a local supplier--the Yell.com service will let you do both at the same time."
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