Samsung 20 Lcd Tv

Business Editors/High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--April 20, 2004

Samsung Models LTP1545, LTP1745 and LTP2045 Leverage gm2221

Controller with Proprietary Advanced

Color Management Capabilities

Genesis(R) Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image processing technologies for LCD TVs and other consumer display products, today announced that Samsung Electronics Co. Ltd., a global leader in the consumer electronics industry and world's largest provider of display panels, selected Genesis Microchip's gm2221 display controller for its new 15-inch, 17-inch and 20-inch LCD TVs. Models LTP1545, LTP1745 and LTP2045 are scheduled to be available worldwide by the end of this month.

"Samsung continues to capitalize on Genesis' superior video processing for a broad array of display solutions including these new, high-volume 15-, 17- and 20-inch LCD TVs," said Mr. Hyun Suk Kim, vice president of R&D for the LCD TV Group, Visual Display Division of Samsung Electronics. "Genesis video solutions have consistently delivered high levels of performance, integration and product reliability as demonstrated by their implementation in Samsung's most demanding LCD TV applications, our flagship 46- and 57-inch models."

"Already leveraging Genesis video technologies in several of their display products, Samsung is now utilizing our proprietary video processing and color management algorithms in their mainstream LCD TV platforms," said Anders Frisk, executive vice president of Genesis Microchip. "Featuring advanced color processing, the gm2221 controller enables these new LCD TVs to display images with better contrast and color."

The gm2221 image processor is a highly integrated, all-in-one device suitable for LCD TV applications. This controller features patented advanced image processing technology, a proven integrated ADC/PLL and a CCIR656 video input port to deliver a high-quality, reliable LCD TV solution. The gm2221 also features Adaptive Color and Contrast(TM) (ACC) and Active Color Management(TM) (ACM-II) to boost contrast levels and enhance the colors of video content for LCD displays.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 75,000 people in 87 offices in 45 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses. For more information, please visit http://www.samsungelectronics.com.

About Genesis Microchip

Genesis Microchip Inc. (Nasdaq:GNSS) is a leading provider of image processing systems enabling superior picture quality in LCD TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection(TM) technologies and Emmy award-winning Faroudja(R) video technology, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat panel displays, digital TVs, projectors and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi(R) by Faroudja deinterlacing, TrueLife(TM) video enhancement and IntelliComb(TM) video decoding and includes over 135 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Taiwan, Korea, China and Japan. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit www.gnss.com.

Note to Editors: Genesis, Genesis Display Perfection, Faroudja, DCDi by Faroudja, TrueLife, IntelliComb, Adaptive Color and Contrast and Active Color Management are trademarks or registered trademarks of Genesis Microchip Inc. All other trademarks are the property of their respective owners.

COPYRIGHT 2004 Business Wire
COPYRIGHT 2004 Gale Group

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