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Children's show to go interactive - SM:tv Live; February 16, 2002 - Brief Article

AWARD-winning TV show SM:tv Live is to go interactive on February 16.

The interactive service is the first from a children's show to be offered to digital terrestrial TV viewers. Only those using either an ITV Digital set-top box or a integrated digital TV set will be able to interact with the programme using their TV remote controls.

They will be able to access additional up-to date information on the ITV1 show, its guests and presenters, as well as play games and enter competitions.

The interactive service is supported by SM:tv Live's sponsor, KFC -- the first time that a mainstream children's show broadcast sponsor has extended its sponsorship to cover an interactive service.

COPYRIGHT 2002 DMG World Media Ltd.
COPYRIGHT 2002 Gale Group



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