Direct Tv Employment
DIRECT listline NEW LISTS
Vermont Country Store Enhanced
Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store's master file to create this enhanced list. Nearly 1.2 million records are available, including 754,488 general merchandise buyers from the last 12 months. The file includes buyers from Vermont Country Store's Voice of the Mountains and Goods & Wares catalogs. Most customers are suburban or rural homeowners with an average yearly income of $50,000.
Selections: Interests, lifestyle, dollar amount spent (ranges), adult's age, child's age range, credit card buyers, gender, Hispanic, household income, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, 914-524-5231
Groovejob.com
This is a postal list of 169,000 job seekers, primarily students between ages 16 and 24, who registered at the Groovejob.com Web site. Most of those identified are part-time and seasonal job seekers.
Selections: Age ranges, gender, state/SCF/ZIP
Price: $85/M
Contact: VentureDirect Worldwide, 212-655-5196
Paula Young/Especially Yours
Specialty Catalog Corp. is offering enhanced lists from the Paula Young and Especially Yours wig catalogs. More than 526,000 buyers from the last 12 months are named. Paula Young and Especially Yours Lifetrends, for example, features numerous interest and lifestyle data enhancements, such as celebrities, science, travel and woodworking. Similarly, LifePhases contains such demographic information as age, income and presence of children. Lifelines provides religious and ethnic data enhancements. In general, the individuals on these direct mail-generated files are women age 40 to 55 with annual household income of $40,000 to $50,000. A typical sale ran $65.
Selections: Interests, travel, hobbies, reading, food and cooking, exercise, stereo, health and self-improvement, dollar amount spent (ranges), credit card buyers, gender, multibuyers, single buyers, religious and ethnic, hotlines, state/SCF/ZIP
Price: $95/M (last-12-month buyers)
Contact: Direct Media Inc., 203-532-2445
Healthcare Insurance Buyers
A list segmentation model of direct mail and behavioral data related to insurance products, and information from Focus USA's database, were used to gather names for the Individual Healthcare Insurance Buyers list. Included are nearly 12.5 million consumers considered statistically likely to buy individual healthcare insurance. The median age of those on the file is 38 and their median yearly income is $37,000. More than 60% are homeowners and better than half have children.
Selections: Quarterly hotline, credit cardholders, travelers, Internet connected, age, gender, state/SCF/ZIP
Price: $75/M
Contact: Focus USA, 201-489-2525
Book Bound
More than 410,000 who bought books by mail over the last 12 months are listed. The unit of sale was $95.
Selections: Quarterly hotline, income, age, presence of children, state/ SCF/ZIP
Price: $80/M
Contact: List Experts Inc., 727-669-2500
Computer Net Security DB
DecisionMaker Network Security Marketplace, a new database, includes information from controlled circulation lists; business, directory and other database listings; and trade show attendee records. It identifies 413,547 professionals involved in computer network security.
Selections: Acquisition source, type of business, buying authority, Canadian names, number of employees, home address, one per location, recency, sales volume, specific title, telephone numbers, state/SCF/ZIP
Price: $195/M
Contact: DM2, 800-323-4958
Universal Screen Arts Enhanced
Records from various catalog lists were assembled and demographic data added to create the Universal Screen Arts Enhanced file. Some 237,751 who made a purchase during the last seven to 12 months are named here. This postal file combines buyers from the Signals, Art & Artifact, What on Earth, and Wireless catalogs. Seventy percent are women. The average order was $90.
Selections: Income, presence of children, adult's/child's age, ethnicity, lifestyle/interest, product, hotlines, dollar amount spent (ranges), average age/last purchase, credit card buyers, state/SCF/ZIP
Price: $105/M
Contact: Mokrynskidirect, 203-322-3610
Best Buys Direct
Best Buys Direct Inc.'s list identifies about 70,000 consumers who called an 800 number in response to DRTV or space ad offers. Health, household, personal, beauty and home improvement products were sold. The average unit of sale was $30.
Selections: Specific purchase, gender, competitive offer, state/SCF/ZIP
Price: $85/M
Contact: MKTG Services, 215-968-5020
Church Life Leadership
Christianity Today International has a list of 35,000 individuals affiliated with churches who requested the new Church Life Leadership newsletter or other information about church products. The Internet is the source of this opt-in e-mail file.
Selections: None offered
Price: $180/M
Contact: Mail Marketing Inc., 201-750-3222
Family Savers Club
This is a list naming 34,244 members of the Family Savers Club. Members are billed $20 per month on a credit card to receive discounts on products and services. The file was generated by an online travel offer.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $85/M
Contact: Acton Direct, 402-470-5808
Little Blue Book Physician Master File
WebMD Inc. is offering the Little Blue Book physician master file, a postal listing of more than 400,000 doctors at their practicing location. One segment provides records for 175,000 individuals at group practices. Telephone and fax numbers are available. Records can be rented for unlimited annual use.
Selections: State/SCF
Price: $100/M
Contact: True North List Marketing, 203-459-4348
Consumers Who Charge It
A list of consumers who use credit cards to pay for products and services has been assembled from multiple sources, including the Internet, direct mail surveys, mail order buyer files, direct response TV, magazine subscriber information and public records. This information comes from the MetaBase database. More than 6.1 million credit users are named here.
Selections: Monthly hotline, gender, age, income, marital status, presence of children, homeowner/renter, length of residency, ethnicity, mail order buyers, interests, state/SCF/ZIP
Price: $85/M
Contact: MetaResponse Group, 954-360-0644
CertCities.com
CertCities.com IT Training/Certification Leaders is a list of 42,758 who registered at the Web site to receive an e-mail newsletter. Those named either are currently certified or attempting to receive certification to work on information technology platforms.
Selections: None offered
Price: $300/M
Contact: Worldata, 561-393-8200
New Movers File
A list of consumers who moved and ordered broadband Internet service, New Movers by Broadband Connections, names nearly 5.5 million. About 29% of those on the file have college degrees and earn $75,000 a year.
Selections: Adult's/child's age, presence of children, teenagers, date of birth, ethnicity, hotlines, income, lifestyle, gender, state/SCF/ZIP
Price: $85/M
Contact: ABC Direct Marketing Inc., 212-327-3315
Solar Prism Greenhouse
The Solar Prism Greenhouse master file names 171,187 gardeners. The median age of these buyers and inquirers is 49 and their average yearly income is $57,000. The unit of sale ranges from $4,500 to $6,000. The source is direct mail. Records were verified by telephone.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M
Contact: McCarthy Media Group Inc., 608-837-4343
EE Times Network Members
CMP Media LLC is offering the EE Times Network Registered Members postal file. The 74,221 engineers listed here registered and regularly use Web site EE Times.com to obtain information related to electronics product design, development and manufacturing. Nearly 2,900 e-mail addresses are available as well.
Selections: Job function, type of design, products/services recommended, state/SCF/ZIP
Price: $200/M (postal base); $400/M (e-mail file)
Contact: Rubin Response Management Services Inc., 847-619-9800
MANAGEMENT CHANGES
Gurney's/Henry Field's/Michigan Bulb
Gardens Alive Inc. transferred management of its Gurney's, Henry Field's and Michigan Bulb gardening catalog lists to Names and Addresses Inc. A special $75/M rate for publishers, fundraisers, and insurance and credit card marketers is newly available. With 204,302 buyers from the last 12 months, Michigan Bulb Co.'s list is the largest. Gurney's Seed & Nursery Co. identifies 281,722 customers who made purchases over the last 12 months. Henry Field's Seed and Survey Co.'s file contains 108,873 last-12-month names.
Selections: Dollar amount spent (ranges), hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: Names and Addresses Inc., 847-850-1021
Links Magazine
RMI Direct Marketing Inc. is the new manager of Links magazine's list. Some 85,000 subscribers are identified. These golfers' average yearly income is $150,000 and their average net worth $1.1 million. The typical subscriber is a 52-year-old who's been playing golf for 27 years. Only 7% are women.
Selections: Birth year, handicap, hotlines, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., 203-825-4632
National Association of Counties
Walter Karl Inc. now manages the National Association of Counties' list, which names 60,000 county government officials who are association members. Sources include direct response, attendees and directories. Telephone numbers are available.
Selections: Population figures, attendees, title, branch of government, steering committee, gender, state/SCF/ZIP
Price: $110/M
Contact: Walter Karl Inc., 845-732-7055
College Grads/Job Seekers
Mokrynskidirect was named manager of a list of recent college grads seeking employment. All visited either the CollegeRecruiter.com or Jobanimal.com Web sites. More than 1.1 million records from the last 12 months are available. Those listed posted their resumes on the Web sites, searched through job listings and signed up to receive e-mail job alerts. Telephone numbers and e-mail addresses are available.
Selections: Education level, interest in continuing education, industry, salary range, state/SCF/ZIP
Price: $115/M
Contact: Mokrynskidirect, 201-488-5656
Scholarships.com E-mail
VentureDirect Worldwide's XactMail division was tapped to manage and launch Scholarships.com's e-mail database. Nearly 4 million records are available. The names of registered Web site users are provided with scholarship and other college funding information. Detailed demographic, psychographic and other information is gathered from an online questionnaire.
Selections: Telephone numbers, art/music/theater/athletic abilities, ACT/SAT/GED scores, age, date of birth, country, state/SCF/ZIP
Price: $150/M
Contact: VentureDirect Worldwide, XactMail division, 212-655-5150
Nature's Aide Vitamins
N.M.N. Vitamins Inc. appointed Macromark Inc. manager of the Nature's Aide vitamin and health supplement buyers list. More than 22,000 records from 2004 are available. Sixty-five percent of these customers were men and an average order ran $92. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., 845-230-6322
Human Rights Campaign
The gay and lesbian civil rights organization Human Rights Campaign selected ALC Data Management to oversee its list of 191,444 donors, including 111,000 postal and telemarketing records for targeting activists. About 41% of donors are women. The average contribution is $55. Direct mail is the source.
Selections: Last-12-month hotline, $20-plus donors, $35-plus donors, gender, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, 609-580-2758
Build It Worldwide
Direct Media Inc. has assumed management of the Build It Worldwide file, which names 66,700 who registered at the online directory BuildItWorldwide.com. This Web site serves as a portal for several related sites, among them ArchitectWorld.com and SurveyorsWorld.com. Those listed here include business owners, corporate presidents and other executives in the building-related trades. Telephone numbers are available.
Selections: Business/industry type, max per company, gender, state/SCF/ZIP
Price: $90/M
Contact: Direct Media Inc., 203-532-2500
TelevisionWeek
Crain Communications Inc. chose Statlistics to manage TelevisionWeek magazine's subscriber list. Some 22,000 postal records are available. Seventy-five percent of those on the file are men. Direct mail is the source.
Selections: Gender, business/industry type, state/SCF/ZIP
Price: $135/M
Contact: Statlistics, 203-778-8700
Information Products Co.
Response Media Products Inc. was named manager of Information Products Co.'s Impulse Buyers file. Some 1.5 million records from the last 12 months are available, nearly 55% of them with home addresses. The individuals listed spent about $7 for address labels.
Selections: Hotline, gender, home/business address, state/SCF/ZIP
Price: $75/M
Contact: Response Media Products Inc., 770-936-6248
NASSP School Principals
The National Association of Secondary School Principals picked MGI Lists as its list manager. NASSP has 30,651 members, including student activities advisers for the national and junior honor societies. Principals' average annual income is $64,453.
Selections: State/SCF/ZIP
Price: $125/M
Contact: MGI Lists, 800-899-4420
PCH.com
Publishers Clearing House assigned 21st Century Marketing Inc. to manage PHC.com's master file and 11 separate list segments. The main file contains more than 2.6 million records from the last 12 months. Individual lists are available for African Americans, Asians, Hispanics, new homeowners, gardeners, pet owners, health and fitness, senior citizens, donors, children (addressed to parents) and golfers. All these postal records were generated via the Internet.
Selections: Monthly hotline, lifestyle, mail order buyers, sweeps entrants, gender, state/SCF/ZIP
Price: $100/M (last-12-month records)
Contact: 21st Century Marketing Inc., 631-306-5251
Undercurrent Scuba Divers
Names in the News California Inc. is overseeing a list of scuba divers who read or have read the Undercurrent newsletter. A total of 18,248 active and 62,100 former subscribers are identified. Nearly a third of those listed are women whose average age is 48.
Selections: Gender, state/SCF/ZIP
Price: $95/M (active subscribers); $65/M (former subscribers)
Contact: Names in the News California Inc., 415-989-3350
123Jump.com Online Investor
Web site publisher 123Jump.com Inc. asked MetaResponse Group to manage its e-mail investor master file of 210,423 registered Web site users. These people go online to get stock quotes and other financial and business information.
Selections: U.S./international domain
Price: $150/M (base)
Contact: MetaResponse Group, 954-360-0644
COPYRIGHT 2005 PRIMEDIA Business Magazines & Media Inc. All rights reserved.
COPYRIGHT 2005 Gale Group
Develop Through Targeted Training - Sponsored Link
Ad - Download a white paper about creating effective training development programs.
|
