Court Tv Michael Jackson Verdict
Court TV's Michael Jackson Verdict Coverage Attracts Largest Audience in Network's History; Court TV Ranks #1 Among News Networks In Most Sought-After Demographic NEW YORK -- As the Michael Jackson verdict was announced between 5-5:15 PM, Court TV delivered a whopping 3.4 household rating, equating to 3.4 million total viewers - the largest audience ever delivered by Court TV. The network also scored sensational demographic ratings: 1.4 Adults 18-49 and 1.6 Adults 25-54 - both figures ranking #1 among cable news networks.
Court TV tallied a sensational 2.8 household rating along with 1.2 and 1.4 Adults 18-49 and 25-54 ratings during the 5-6pm hour; the demo ratings ranked #1 among all ad-supported basic cable networks.
Court TV was the destination for Michael Jackson Verdict Watch. Beginning on Friday June 3rd and running thru Monday June 13th, Court TV News achieved a .8 household rating (ranked 2nd among news networks), averaging 750,000 total viewers during Verdict Watch. These figures represent increases of +167% and +180%, respectively, compared to Court TV's June 2004 daytime averages. In addition, Nancy Grace: Closing Arguments and Catherine Crier Live scored superb ratings during Verdict Watch, averaging a 1.0 household rating and 994,000 total viewers.
Court TV also delivered the verdict to viewers over the network's website as well as to personal cell phones. Courttv.com enjoyed a substantial increase in traffic, receiving over 19 million page views for Jackson Verdict Watch, including over 4.7 million on Monday June 13 alone (verdict day). This is a +148% increase over the Monday June 6th total. In addition, over 45,000 people signed up for real time wireless alerts on the Jackson trial & Verdict Watch via cell phone text messages.
Court TV - The Investigation Channel(TM) is the leader in the investigation genre, providing a window on the American system of justice through distinctive programming that both informs and entertains. Court TV telecasts trials by day and high-profile original programs like Forensic Files(R), Psychic Detectives(TM) and Masterminds(TM) in primetime. Court TV is 50% owned by Time Warner, and 50% owned by Liberty Media Corp. The network is seen in almost 85 million homes. (www.courttv.com or AOL Keyword: Court TV)
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