California Tv Stations
Top television stations: ranked by May 2002 Nielsen ratings - The List - Los Angeles, California, audience share rankings - IllustrationNicole Taylor EXECUTIVE SUMMARY
THE May 2002 sweeps period saw little change in rankings among L.A.'s local television stations, with KNBC-TV (Channel 4) again claiming the No. 1 spot.
The greatest changes on the list came as a result of the industry's ongoing consolidation.
Univision Communications increased its ownership in the L.A. market by acquiring KFTR-TV (Channel 46) in January. Formerly the Home Shopping Network, KFTR now carries programming from TeleFutura, Univision's new general interest Spanish-language network.
KCAL-TV (Channel 9) also changed hands this year, with Viacom purchasing the station from Young Broadcasting in February for $650 million.
Azteca America, a wholly owned subsidiary of Mexico-based Azteca TV, continues to gather audience share among. Hispanic viewers in the United States through KAZA-TV (Channel 54). KAZA appears for the first time on the List at No. 14.
THE PACESETTER
KNB C-TV
KNBC-T (Channel 4) retained the No. 1 ranking among Los Angeles television stations, averaging 254,000 households tuned in during the May 2002 sweeps period.
President and General Manager Paula Madison cited two elements that helped KNBC regain its top spot - programming and news.
"News has really solidified over the past year with (News Director) Karen Godwin in charge," she said. "And of course, programming was solid in May, boosted by strong season finales."
Madison also noted the importance of community affairs in the KNBC coverage, as well as popular on-air anchors that helped attract a strong local viewership throughout the year. "We stay in touch with major events of interest in the community and try to identify issues that require more indepth coverage," she said.
Although overall advertising revenues are down at the station from the previous year, KNBC is still winning the largest share of the ad pie among local stations according to Ernst & Young data.
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Rank Station (1) (Channel) Nielsen Ratings
(Ranking in 2001) (2) (thousands)
* name * May 2002 (3)
* address * May 2001
1 KNBC-TV (4)(1) 254
3000 W. Alameda Ave. 246
Burbank 91523
2 KABC-TV (7)(2) 223
500 Circle Seven Drive 223
Glendale 91201
3 KTTV-TV (11)(3) 160
1999 S. Bundy Dr. 145
Los Angeles
4 KTLA-TV (5)(5) 138
5800 W. Sunset Blvd. 135
Los Angeles 90028
5 KCBS-TV (2)(4) 134
6121 Sunset Blvd. 144
Los Angeles 90028
6 KMEX-TV (34)(6) 128
5999 Center Drive 132
Los Angeles 90045
7 KCAL-TV (9)(8) 93
6121 sunset Blvd. 92
Los Angeles 90028
8 KCOP-TV (13)(7) 83
1999 S. Bundy Dr. 94
Los Angeles 90025
9 KCET-TV (28)(9) 65
4401 Sunset Blvd. 62
Los Angeles 90027
10 KVEA-TV (52)(10) 52
1100 Air Way Ave. 50
Glendale 91201
11 KFTR-TV (46) 34
5999 Center Drive NA
Los Angeles 90045
12 KWHY-TV (22)(11) 27
5545 Sunset Blvd. 24
Hollywood 90028
13 KPXN-TV (30)(12) 14
3000 W. Alameda Ave., 17
Suite 3280
Burbank 91523
14 KAZA-TV (54) 13
230 N. Maryland Ave., NA
Suite 300
Glendale 91206
15 KRCA-TV (62) 12
1813 Victory Place 7
Burbank 91504
Rank Station (1) (Channel) Local Programming
(Ranking in 2001) (2)
* name
* address
1 KNBC-TV (4)(1) news, entertainment,
3000 W. Alameda Ave. community
Burbank 91523
2 KABC-TV (7)(2) news, entertainment, news
500 Circle Seven Drive magazine
Glendale 91201
3 KTTV-TV (11)(3) news
1999 S. Bundy Dr.
Los Angeles
4 KTLA-TV (5)(5) news
5800 W. Sunset Blvd.
Los Angeles 90028
5 KCBS-TV (2)(4) news, sports, entertainment
6121 Sunset Blvd.
Los Angeles 90028
6 KMEX-TV (34)(6) Spanish news, sports,
5999 Center Drive community
Los Angeles 90045
7 KCAL-TV (9)(8) news, sports
6121 sunset Blvd.
Los Angeles 90028
8 KCOP-TV (13)(7) news
1999 S. Bundy Dr.
Los Angeles 90025
9 KCET-TV (28)(9) news and analysis,
4401 Sunset Blvd. entertainment, community,
Los Angeles 90027 cultural
10 KVEA-TV (52)(10) news
1100 Air Way Ave.
Glendale 91201
11 KFTR-TV (46) none
5999 Center Drive
Los Angeles 90045
12 KWHY-TV (22)(11) news, entertainment
5545 Sunset Blvd.
Hollywood 90028
13 KPXN-TV (30)(12) none
3000 W. Alameda Ave.,
Suite 3280
Burbank 91523
14 KAZA-TV (54) entertainment
230 N. Maryland Ave.,
Suite 300
Glendale 91206
15 KRCA-TV (62) news, entertainment
1813 Victory Place talk show
Burbank 91504
Rank Station (1) (Channel) Network Affiliate
(Ranking in 2001) (2)
* name
* address
1 KNBC-TV (4)(1) NBC
3000 W. Alameda Ave.
Burbank 91523
2 KABC-TV (7)(2) ABC
500 Circle Seven Drive
Glendale 91201
3 KTTV-TV (11)(3) FOX
1999 S. Bundy Dr.
Los Angeles
4 KTLA-TV (5)(5) WB
5800 W. Sunset Blvd.
Los Angeles 90028
5 KCBS-TV (2)(4) CBS
6121 Sunset Blvd.
Los Angeles 90028
6 KMEX-TV (34)(6) Univision
5999 Center Drive
Los Angeles 90045
7 KCAL-TV (9)(8) IND
6121 sunset Blvd.
Los Angeles 90028
8 KCOP-TV (13)(7) UPN
1999 S. Bundy Dr.
Los Angeles 90025
9 KCET-TV (28)(9) PBS
4401 Sunset Blvd.
Los Angeles 90027
10 KVEA-TV (52)(10) Telemundo
1100 Air Way Ave.
Glendale 91201
11 KFTR-TV (46) TeleFutura
5999 Center Drive
Los Angeles 90045
12 KWHY-TV (22)(11) Telemundo
5545 Sunset Blvd.
Hollywood 90028
13 KPXN-TV (30)(12) Pax TV
3000 W. Alameda Ave.,
Suite 3280
Burbank 91523
14 KAZA-TV (54) Azteca America
230 N. Maryland Ave.,
Suite 300
Glendale 91206
15 KRCA-TV (62) IND
1813 Victory Place
Burbank 91504
Rank Station (1) (Channel) Station Owner
(Ranking in 2001) (2)
* name
* address
1 KNBC-TV (4)(1) National Broadcasting
3000 W. Alameda Ave. Co. Inc.
Burbank 91523
2 KABC-TV (7)(2) Walt Disney Co.
500 Circle Seven Drive
Glendale 91201
3 KTTV-TV (11)(3) News Corp.
1999 S. Bundy Dr.
Los Angeles
4 KTLA-TV (5)(5) Tribune Broadcasting
5800 W. Sunset Blvd.
Los Angeles 90028
5 KCBS-TV (2)(4) Viacom Television
6121 Sunset Blvd. Stations Inc.
Los Angeles 90028
6 KMEX-TV (34)(6) Univision
5999 Center Drive Communications Inc.
Los Angeles 90045
7 KCAL-TV (9)(8) Viacom Television
6121 sunset Blvd. Stations Inc.
Los Angeles 90028
8 KCOP-TV (13)(7) News Corp.
1999 S. Bundy Dr.
Los Angeles 90025
9 KCET-TV (28)(9) Community Television of
4401 Sunset Blvd. Southern California Inc.
Los Angeles 90027
10 KVEA-TV (52)(10) Telemundo Network
1100 Air Way Ave. Group/NBC
Glendale 91201
11 KFTR-TV (46) Univision
5999 Center Drive Communications Inc.
Los Angeles 90045
12 KWHY-TV (22)(11) Telemundo Network
5545 Sunset Blvd. Group/NBC
Hollywood 90028
13 KPXN-TV (30)(12) Paxson
3000 W. Alameda Ave., Communication Corp.
Suite 3280
Burbank 91523
14 KAZA-TV (54) Pappas Telecasting
230 N. Maryland Ave.,
Suite 300
Glendale 91206
15 KRCA-TV (62) Liberman
1813 Victory Place Broadcasting Inc.
Burbank 91504
Rank Station (1) (Channel) Profile
(Ranking in 2001) (2) * year established
* name * employees
* address * Web address
1 KNBC-TV (4)(1) 1949
3000 W. Alameda Ave. 202
Burbank 91523 nbc4.tv
2 KABC-TV (7)(2) 1949
500 Circle Seven Drive 231
Glendale 91201 abclocal.go.com/kabc/
3 KTTV-TV (11)(3) 1948
1999 S. Bundy Dr. 225
Los Angeles fox11la.com
4 KTLA-TV (5)(5) 1947
5800 W. Sunset Blvd. 245
Los Angeles 90028 ktla.com
5 KCBS-TV (2)(4) 1931
6121 Sunset Blvd. WND
Los Angeles 90028 cbs2.com
6 KMEX-TV (34)(6) 1962
5999 Center Drive 158
Los Angeles 90045 kmex.com
7 KCAL-TV (9)(8) 1989
6121 sunset Blvd. WND
Los Angeles 90028 kcal9.com
8 KCOP-TV (13)(7) 1948
1999 S. Bundy Dr. 100
Los Angeles 90025 upn13.com
9 KCET-TV (28)(9) 1971
4401 Sunset Blvd. 178
Los Angeles 90027 kcet.org
10 KVEA-TV (52)(10) 1985
1100 Air Way Ave. 170
Glendale 91201 T52.tv
11 KFTR-TV (46) 2002 (4)
5999 Center Drive 14
Los Angeles 90045 NA
12 KWHY-TV (22)(11) 1989
5545 Sunset Blvd. 120
Hollywood 90028 NA
13 KPXN-TV (30)(12) 1998
3000 W. Alameda Ave., 25
Suite 3280 paxlosangeles.tv
Burbank 91523
14 KAZA-TV (54) 2001
230 N. Maryland Ave., 20
Suite 300 NA
Glendale 91206
15 KRCA-TV (62) 1998
1813 Victory Place 100
Burbank 91504 NA
Rank Station (1) (Channel) Top Local Executive
(Ranking in 2001) (2) * name
* name * phone
* address * fax
1 KNBC-TV (4)(1) Paula Madison
3000 W. Alameda Ave. president, general manager
Burbank 91523 (818) 840-3373
2 KABC-TV (7)(2) Arnold J. Kleiner
500 Circle Seven Drive station manager
Glendale 91201 (818) 863-7777
3 KTTV-TV (11)(3) David Boylan
1999 S. Bundy Dr. v.p., general manager
Los Angeles (310) 584-2000
4 KTLA-TV (5)(5) John Reardon
5800 W. Sunset Blvd. v.p., general manager
Los Angeles 90028 (323) 460-5500
5 KCBS-TV (2)(4) Don Corsini
6121 Sunset Blvd. president, general manager
Los Angeles 90028 (323) 460-3000
6 KMEX-TV (34)(6) Jorge Delgado
5999 Center Drive president, general manager
Los Angeles 90045 (310) 348-3411
7 KCAL-TV (9)(8) Don Corsini
6121 sunset Blvd. president, general manager
Los Angeles 90028 (323) 460-3000
8 KCOP-TV (13)(7) David Boylan
1999 S. Bundy Dr. v.p., general manager
Los Angeles 90025 (310) 584-2000
9 KCET-TV (28)(9) Al Jerome
4401 Sunset Blvd. ceo, president
Los Angeles 90027 (323) 666-6500
10 KVEA-TV (52)(10) Manuel Abud
1100 Air Way Ave. v.p., general manager
Glendale 91201 (818) 502-5700
11 KFTR-TV (46) Jorge Delgado
5999 Center Drive president, general manager
Los Angeles 90045 (310) 348-3411
12 KWHY-TV (22)(11) Manuel Abud
5545 Sunset Blvd. v.p., general manager
Hollywood 90028 (818) 502-5700
13 KPXN-TV (30)(12) Elizabeth Parks
3000 W. Alameda Ave., business manager
Suite 3280 (818) 840-2196
Burbank 91523
14 KAZA-TV (54) Mickey Swanson
230 N. Maryland Ave., operations manager
Suite 300 (818) 241-5400
Glendale 91206
15 KRCA-TV (62) Lenard Liberman
1813 Victory Place owner
Burbank 91504 (818) 563-5722
NA - Not applicable
WND - Would not disclose
(1)Only television stations ranked by Nielsen Media Research.
(2)Nielsen ratings rank for May 2001
(3)Figures represent an average number of households in thousands tuned
in between 6 a.m. and 2 a.m. Sunday through Saturday, April 25 through
May 22, 2002 and April 26 through May 23, 2001 respectively.
(4)KFTR was previously the Home Shopping Network. It was acquired
Univision on Jan. 14, 2002.
Note: Nielsen ratings privided by Nielsen Media Research. All other
information was provided or confirmed by representatives of the stations
themselves. This survey is of the Los angeles designed market area,
including Los Angeles, Orange and San Bemardino counties. To the best of
our knowledge, this information is accurate as of press time. While
every effort is made to ensure the accuracy and thoroughness of the
list, ommissions and typographical errors sometime occur. Please send
corrections or additions on company letterhead to the Research
Department, Los Angeles Business Journal, 5700 Wilshire Blvd., Suite
170, Los Angeles 90036. [C] 2002 Los Angeles Business Journal. This list
may not be reprinted in whole or in part without prior written
permission from the editor. Reprints are available from Wright's
Reprints, (800) 494-9051.
Researched by Nicole Taylor
COPYRIGHT 2002 CBJ, L.P.
COPYRIGHT 2003 Gale Group
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