Gemini Keychain Digital Camera

Business Editors/High-Tech Writers

3GSM World Congress 2002

PALO ALTO, Calif.--(BUSINESS WIRE)--Jan. 30, 2002

Emblaze Research, a wholly owned subsidiary of Emblaze Systems (LSE:BLZ) and IXI Mobile today announced a partnership to enable radically new wireless imaging, video, and multimedia devices. The partnership includes the development of reference designs for new Bluetooth-enabled sleek cameras that can send pictures or video via a Personal Mobile Gateway (PMG), IXI's technology that combines Bluetooth and Cellular connections. The partnership will enable manufacturers to quickly develop low cost sleek cameras that consumers will use to wirelessly store and distribute pictures, video, or multimedia files.

As part of the agreement, Emblaze Research will develop Bluetooth products to work with IXI-enabled PMG, including a Bluetooth Video Camera that streams live video and takes still pictures. Some of the products will be demonstrated at the 3GSM World Conference on February 19-22, 2002.

"This partnership is one more step towards a paradigm shift in the wireless market," said Amit Haller, president and CEO of IXI Mobile, Inc. "The market will soon open to new players and a variety of entirely new cost-effective devices will be introduced that are connected via a Personal Mobile Gateway (PMG). We are excited to partner with Emblaze to enable companies to develop these new wireless multimedia devices."

"IXI's personal mobile gateway technology (PMG) gives instant, always-on connectivity to our Bluetooth video camera designs," said Alon Ironi, CEO of Emblaze Research. "We are pleased to partner with this innovative company to make a variety of new devices and technologies based on our MPEG-4 codec chips available to consumers."

The partnership also involves the development of reference designs for a wireless keychain camera as well as other new Bluetooth-enabled multimedia devices. Emblaze and IXI are working closely together to develop and market the reference designs to leading companies interested in entering the lucrative wireless market.

IXI and Emblaze will demonstrate the new capabilities at the 3GSM Conference in Cannes, France, from February 19 to February 22, 2002, at the IXI booth, Hall 4, L22.

About Emblaze Research

Emblaze Research, a wholly owned subsidiary of Emblaze Systems, is a semiconductor company specializing in highly integrated digital multimedia chips for the consumer, mobile and cellular markets. Emblaze Research mobile multimedia chips support a wide variety of applications, including video streaming, recording, messaging, conferencing and video surveillance, using international standards such as MPEG-4, MP3, and 3G-324M. Emblaze Research is headquartered in Netanya, Israel. For more information about Emblaze Research products and technologies, visit www.EmblazeResearch.com.

About Emblaze Systems

Founded in 1994, Emblaze is listed on the London Stock Exchange (BLZ) with corporate headquarters in Israel, US headquarters in New York, and representative offices in London, Seoul, Singapore and Tokyo. Emblaze develops commercial mobile multimedia solutions for wireless carriers, content providers and handset manufacturers. With a product line ranging from mobile multimedia platforms to MPEG-4 video ASIC semiconductors, the Emblaze solution facilitates the deployment of commercial media services over any wireless network. The Emblaze platform encompasses live and on-demand encoders, powerful streaming servers, content and asset management, system integration, billing interfaces and a wide range of media applications. For more information, please visit: www.emblaze.com

About IXI Mobile

IXI Mobile, Inc. enables a new variety of sleek mobile devices that can be marketed at a lower cost and can be introduced to the market faster than ever. New wireless devices and services that fit a variety of needs and lifestyles can be created. The company's end-to-end software and reference designs enable the creation of new devices through a range of solutions including remote management for carriers, gateway and client software for manufacturers, new open architecture for application developers, and reference designs for new wireless devices and the first Personal Mobile Gateway (PMG), a micro router and server combining Cellular and Bluetooth connections. Founded in August 2000, the privately held company is headquartered in Palo Alto, California with a research and development center near Tel Aviv, Israel. IXI investors include Draper Fisher Jurvetson ePlanet Ventures and Gemini Funds. IXI is located at 990 Commercial Street, Palo Alto, CA 94303, USA. Phone: 650/251-9710, Fax: 650/251-9711, Web: www.ixi.com.

NOTE TO EDITORS: IXI is a trademark of IXI Mobile Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.

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